An example of the postmodern embrace of this convergence
culture is the popular book series The Hunger Games, by Suzanne Collins.
Though the series began as novels, it eventually launched thousands of fan
sites, blogs, and even a highly successful movie. The books are considered to
be a part of the Young Adult Dystopian genre, and yet they were marketed to both
teenagers and adults of all ages and social statuses. Also, the books can be
accessed through e-readers and other electronic means – such as audio books,
and the movie can be purchased at a local store or purchased online.
Currently, the media follows the stars of The Hunger
Games movie, and it is nearly impossible to pick up a magazine or check an
online entertainment blog without encountering news of Jennifer Lawrence, Josh
Hutcherson, Liam Hemsworth, or Woody Harrelson – who all play leading roles. Additionally,
sites like Facebook and Twitter are outlets that allow the series to gain even
more of a following, and to communicate fans’ creations such as fanfictions and
artworks depicting the novels’ characters. This juxtaposition of new and old
media in production and consumption of The Hunger Games demonstrates the
“convergence culture” in postmodernism. The success of this franchise is
largely due to its versatility in means of promotion, its appeal to consumers,
and its accessibility.
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